TCCI Brand Guidelines

Hello! To ensure the integrity of the TCCI logo, we’ve created brand guidelines to guide you in the placement and use of the company’s brand assets.

If you have any questions about using the TCCI brand, please contact us at pr@cheninstitute.org.

Download TCCI’s brand guidelines

Our Logo

The TCCI marks include the TCCI name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of TCCI related brands. Please don't modify the marks or use them in a confusing way or in a way that confuses TCCI with another brand (including your own). If you are unsure, please feel free to contact us at pr@cheninstitute.org.

Please do not edit, change, distort, recolor, or reconfigure the TCCI logo.

Download Logo

Spacing

Please do not edit, change, distort, recolor, or reconfigure the TCCI logo.

Naming

The Chen Institute prefers to name and brand it's meetings, training programs and other projects in one of two ways.

#1 Logos

When possible, The Chen Institute's logo should be used together with partner logos (see such BU meeting below). This gives both organizations good brand exposure and allows for the meeting name to be "unencumbered" by the orqanization names. It also allows for a strong graphic element (in this case, the brain).

#2 Names

A second option is a combination of the organization names (please see example below) - a line separates the names of both organizations. The names reflect core colors and font of each org. When possible, Chen Institute should come first. Meeting name and info appears below and there is some sort of graphic element either above or below.